Tourism Administration, Republic of China (Taiwan)-Taiwan Tourism Administration's Taiwan Tourism Information Website

The Sun Moon Lake Music & Fireworks Festival has been held since 2008. Initially it primarily focused on fireworks, music and art exhibitions. In recent years, it has expanded to include themes such as cycling, marathons, orienteering, tea culture, and aboriginal culture. Its many high-quality outdoor performances have been highly praised. The festival is now well known for providing a broad array of interesting elements, including artistic performances, athletic activities, and leisure tourism.

The festival's activities combine art, music, culture, sports and local industry. This includes the cycling event known as "Come! Bike Day." Public-private partnerships have continued to grow, as have international exchanges. Marketing and promotion have also been increased, which has raised the festival's profile and attracted larger numbers of attendees. The positive impression created among visitors will help create further benefits in terms of the development of Taiwan's tourism industry.