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Taiwan recognized as the "Inclusive Destination of The Year (non-OIC)" by CrescentRating and Again Wins the Silver Medal in the Global Muslim Travel Index 2022!

Date:2022-06-07 Number of Visitors:1265

The post-pandemic era is almost here, and the recovery of international travel is just around the corner. In the meantime, Taiwan's international tourism marketing received some good news. On June 1, Taiwan was recognized as the "Inclusive Destination of The Year (non-OIC)" at the inaugural "Halal in Travel Awards", a ceremony held by CrescentRating. Taiwan also maintained its second-place position among the world's non-OIC (Organization of Islamic Cooperation) destinations on Mastercard-CrescentRating's "Global Muslim Travel Index (GMTI) 2022" for providing a Muslim-friendly travel environment.

Dr. Trust Lin, Hsin-Jen, Deputy Director-General of Taiwan Tourism Bureau, accepted the award online, due to COVID-19 safety concerns. Lin expressed gratitude to CrescentRating for identifying Taiwan's recent efforts at improving its Muslim-friendly environment. In order to welcome Muslim friends for post-pandemic travel to Taiwan and to help Taiwanese people have a better understanding of our Muslim friends, the Taiwan Tourism Bureau expanded the promotion of Muslim foods and culture, including setting up a Muslim pavilion at the "Taiwan Culinary Exhibition" this August.

CrescentRating has been cooperating with Mastercard on GMTI every year. The inaugural "Halal in Travel Awards" recognizes destinations, organizations, companies, and individuals who have made a considerable impact on Muslim lifestyle travel. The "Inclusive Destination of The Year (non-OIC)" that Taiwan was awarded was mainly based on the second place Taiwan received in the GMTI report. It indicates Taiwan’s achievement of integrating Muslim travel resources, and shows the Taiwanese people's friendliness and respect toward all cultures and religions.

According to GMTI 2022 criteria, Taiwan maintained most of its performance standards from last year, and also had a great performance in the sub-criteria of "Transport Infrastructure", "Safety" and "Faith Restrictions". It was also rated especially highly for "Destination Marketing" with Malaysia, receiving even more points than last year. This growth shows how much Taiwan values the Muslim tourism market. Since the tourism business has been devastated by COVID-19, it was not easy for Taiwan to maintain its second place position this year among non-OIC destinations, which it previously co-held with the UK in 2021. As for the non-OIC destination ranking this year, Singapore continues its top ranking and third place is shared by Thailand and the UK.

Since the outbreak of COVID-19, international travel has been interrupted and the tourism industry has been in a slump. Despite this situation, the Taiwan Tourism Bureau never stopped marketing for Muslim travel and integrating resources from tourism industry and the public sector to enhance the travel environment in Taiwan. To keep increasing the travel brand awareness of Taiwan in Muslim tourism markets, the Taiwan Tourism Bureau published two kinds of guidelines about Muslim tourist reception in 2021. And this month, the Bureau will release four 10-minute documentaries promoting Taiwan to Muslim tourists in Singapore, Malaysia and Indonesia. Meanwhile, the Taiwan Tourism Bureau continues to help the hospitality industry build Muslim-friendly facilities, provide guidance on Halal certification, and hold Muslim tourist reception training. Once international tourism begins again, Taiwan will be an appealing destination waiting for more Muslim travelers to explore. "Salam, welcome to Taiwan!"

    Last update time: 2022-06-07
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