Tourism Administration, Republic of China (Taiwan)-Taiwan Tourism Administration's Taiwan Tourism Information Website

As the world’s population gradually ages, the Tourism Administration, MOTC, is optimistic about the potential for senior citizen tourism. Following the launch of its "Golden Years" tourism brand last year, the Administration is planning to introduce a "Golden Years" certification system in 2024 to help travel agencies create high-quality tour packages that will allow people of all ages to travel together and learn from each other. Five key elements of the program are food, accommodations, sightseeing, shopping, and transportation. The Administration has invited senior artists and internet celebrities to shoot promotional videos and participate in demonstration itineraries. These will help introduce the charms of Golden Years tours that will provide senior travelers with a variety of options that will allow them to enjoy the very best that Taiwan has to offer.

The new Golden Years brand offers itineraries designed to meet the needs of senior citizens. The tours provide age-appropriate travel, allowing seniors to make friends and share beautiful moments on their journeys, as well as enjoy the wonderful scenery of Taiwan. Seniors from near and far are warmly welcomed to visit Taiwan with their families and friends.

At a morning press conference, Tourism Administration Deputy Director-General Trust Lin wrote the characters of the Golden Years brand on a large sky lantern, symbolizing the beginning of the program. He also took a photo with some of the distinguished guests in attendance. Lin said that "Seniors are a key market for us. They have both the time and desire to travel. Also, health care is a strength of Taiwan, and we want to build Taiwan into a top health tourism destination. We look forward to launching our Golden Years certification mark next year."

According to the Administration, Golden Year certifications will not only apply to the areas of food, accommodations, sightseeing, shopping, and transportation, but will also emphasize “slow travel,” including leisurely enjoyment and health promotion. The tours will combine the fun of traveling together and the joy of learning through travel. At the press conference, eight travel agencies showcased 11 Golden Years model tours. Next year, the Administration will guide more travel agencies in helping them to launch certified Golden Years tours.

The Administration’s goal is to support the development of more Golden Years tours that will be accessible, fun, and interesting for senior citizens, and that provide a healthful platform for travelers so that they can have fun together, learn from each other, and explore the beauty of Taiwan in a relaxed and interesting style.