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            <title>Tourism Administration News</title>
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            <title>Tourism Administration News</title>
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                <title>The 2026 Taiwan Lantern Festival Concludes Successfully, Drawing More than 10 Million Visitors and Showcasing the Charm of Chiayi; Visitors are Invited to Experience the Slow Pace of Hakka Life in Miaoli in 2027</title>
                <description><![CDATA[The 13-day-long 2026 Taiwan Lantern Festival attracted more than 10 million visitors and drew over 200 international media representatives and influential KOLs, receiving high praise from global media. At today&amp;rsquo;s (15th) closing ceremony, Deputy Minister of the Ministry of Transportation and Communications Lin Kuo-Shian, Director-General of the Tourism Administration Chen Yu-hsiu, Chiayi County Magistrate Weng Chang-liang, and Miaoli County Magistrate Chung Tung-chin led their administrative teams to join tens of thousands of attendees in admiring the main lantern &amp;ldquo;Alishan, Veiled in Luminous Mist ,&amp;rdquo; which illuminated the night sky of Chiayi. Amid widespread admiration, the audience experienced a stunning audiovisual spectacle, bringing this year&amp;rsquo;s Taiwan Lantern Festival to a perfect close.
Seamless Collaboration Between Central and Local Governments, and Between Public and Private Sectors
Magistrate Weng expressed his sincere gratitude to visitors from across Taiwan for coming to Chiayi to participate in the festival. He also thanked all working teams, volunteers, and central and local sectors for their support, which allowed the world to witness Chiayi&amp;rsquo;s transformation, vitality, and brilliance. Looking ahead, Chiayi will evolve from a major agricultural county into a city integrating agriculture, industry, and technology. Although the festival has concluded, Chiayi&amp;rsquo;s progress will continue.
Deputy Minister Lin thanked Magistrate Weng and his administrative teams for successfully using the festival to present Taiwan to the international community. He also expressed appreciation to the affiliated agencies of the Ministry of Transportation and Communications as well as organizations including the Taiwan High Speed Rail, Taiwan Railway , and bus operators; through the coordinated efforts between the central and local sectors, travelers were able to return home safely. Special thanks were also extended to lantern and general artists, sponsoring enterprises, news media, policemen, firefighters, cleaning staff, and service volunteers working behind the scenes. It is through the dedication and hard work of all participants that the Taiwan Lantern Festival has once again achieved a brilliant milestone.
Heritage and Vision: Miaoli Will Integrate Hakka Elements  to Impress Taiwan in 2027
The 2027 Taiwan Lantern Festival, tentatively scheduled to run from February 20, 2027 (the day of the Lantern Festival) to March 7, 2026 , will be held in Miaoli County. The main exhibition areas will be located in Zhunan and Toufen Sports Parks and surrounding locations. Building on its experience hosting the 2011 Taiwan Lantern Festival , Miaoli will introduce the theme of &amp;ldquo;slow pace of Hakka life.&amp;rdquo; Through interconnected exhibition zones, the festival will showcase Miaoli&amp;rsquo;s natural landscapes, cultural heritage, and urban vitality.
Magistrate Chung stated that the 2027 Taiwan Lantern Festival will carry forward Chiayi&amp;rsquo;s integration of future technology, ethnic inclusivity, local characteristics, and contemporary craftsmanship, highlighting Miaoli&amp;rsquo;s cultural depth as a major Hakka county alongside its innovative technological capacity. Through hosting the festival, Miaoli aims to create an international-scale tourism event, further enhancing the Taiwan Lantern Festival brand and allowing both the nation and the world to witness Miaoli&amp;rsquo;s charm and strength.
Where Technology Meets Culture: Preserving Culture and Inspiring Innovation
At the conclusion of the lantern festival, the remarkable lantern artworks will be carefully preserved by relevant authorities and local governments, allowing the artworks to continue shining in the future. The Taiwan Lantern Festival is often praised as &amp;ldquo;a Disneyland without roller coasters&amp;rdquo; and is a key tourism brand for Taiwan. Next year, efforts will continue to be made to explore the narratives and context of the land, enabling craftsmen and creative teams to express local characteristics. Visitors from Taiwan and abroad are warmly invited to visit Miaoli again next year!
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                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044360</link>
                <author>Tourism Administration</author>
                <pubDate>Tue, 24 Mar 2026 16:00:00 GMT</pubDate>
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                <title>Tourism Administration Joins Forces with 7-ELEVEN to Co-build "Traveler Convenience Stores," Creating Taiwan&apos;s Densest Tourist Service Network</title>
                <description><![CDATA[
To deepen tourism services, the Tourism Administration of the Ministry of Transportation and Communications (MOTC) held a signing ceremony for a Memorandum of Understanding (MOU) on tourism cooperation with 7-ELEVEN on January 6 at the Tourism Administration Visitor Center. Both parties reached a consensus on mutual benefit through expanding channels, joint marketing, and data sharing. The first wave focuses on the concept of promoting &amp;quot;Traveler Convenience Stores,&amp;quot; collaborating to promote the Taiwan E-Tour Guide and expanding redemption channels for international tourists&amp;rsquo; &amp;quot;Taiwan Pass&amp;quot; (Golden Luck) incentives. In the future, the two parties will continue to combine cross-domain advantages and innovative marketing strategies to jointly create a more comprehensive, convenient, and traveler-centric all-around tourism service experience.
Chen Yu-hsiu, Director-General of the Tourism Administration, stated that the demand for real-time travel information continues to rise. Therefore, the Tourism Administration will promote the &amp;quot;Taiwan E-Tour Guide&amp;quot; in stages. The first wave integrates three tourism regions&amp;mdash;Northern Taiwan, Eastern Taiwan, and Kinmen&amp;mdash;and is expected to expand to the entire island by the end of July 2026. Simultaneously, the &amp;quot;OhBear AI Assistant&amp;quot; has been launched, which currently integrates official open data from the Tourism Administration, the National Park Service of the Ministry of the Interior, the Forestry and Nature Conservation Agency and the Agency of Rural Development and Soil and Water Conservation of the Ministry of Agriculture, the Industrial Development Administration of the Ministry of Economic Affairs, and local governments.For example, it includes themed tours and event information from the Tourism Administration; ecological guided trails and recreational information from the National Park Service; forest recreation areas and nature trail information from the Forestry and Nature Conservation Agency; agricultural tourism information such as leisure farms from the Agency of Rural Development and Soil and Water Conservation; and tourism factories and industrial experience sites from the Industrial Development Administration, as well as local attractions, festivals, and real-time travel information provided by local governments. The Tourism Administration has also posted entry links next to the ibon machines at over 7,200 7-ELEVEN stores across Taiwan. Travelers can simply scan the QR Code to obtain precise and real-time official travel intelligence.
Director-General Chen Yu-hsiu pointed out that the Tourism Administration plans to continue promoting the &amp;quot;Taiwan Lucky Land 2.0&amp;quot; campaign this year. To further enhance the convenience and travel experience for international tourists, both parties will work together to study expanding redemption channels, allowing international travelers to easily receive these travel gifts during their journey and enjoy Taiwan. In the next stage, the Tourism Administration plans to invite more channel operators to participate, continuing to provide convenient services for international tourists.
7-ELEVEN stated that when tourism services enter the space of daily life, every step a traveler takes becomes easier and more convenient. There are 7-ELEVEN stores in all 368 townships, towns, cities, and districts across Taiwan, possessing the advantage of a highly dense channel that reaches deep into communities. With over 7,200 stores, each can become a convenient digital entry point for travel services, serving as an important partner and platform for the government to bring tourism services into local areas and closer to the daily lives of travelers. The results of this cooperation will also serve as an important reference for the Tourism Administration&apos;s future tourism policies and service expansion.
Representatives from relevant ministries and partner units also attended the scene, including Wang Cheng-chi, Director-General of the National Park Service; Chang Dai, Deputy Director-General of the Forestry and Nature Conservation Agency; Wu Ching-ching, Division Chief of the Agency of Rural Development and Soil and Water Conservation; Chang Wei-sheng, Specialist of the Industrial Development Administration; Chen Chia-hsiang, Deputy Secretary-General of the Taiwan Visitors Association; Guo Wen-kai, Director of the Taiwan Tourism Research and Training Institute (Preparatory Office), and representatives from the three major electronic ticket companies, expressing support for subsequent tourism cooperation.
The Tourism Administration further pointed out that &amp;quot;Traveler Convenience Store&amp;quot; is not only an innovative cooperation project but also an important demonstration of public-private partnership promoting tourism service upgrades. In the future, the Tourism Administration will continue to use cross-domain cooperation and innovative marketing strategies to make the &amp;quot;Taiwan E-Tour Guide&amp;quot; closer to traveler needs. The Tourism Administration added that the &amp;quot;OhBear AI Assistant&amp;quot; is not a general open AI but a smart tourism service tool centered on official databases and cross-ministerial tourism open data, ensuring that travelers are provided with the latest and most accurate travel information, creating a friendly, smart, and warm tourism environment to comprehensively enhance Taiwan tourism&apos;s international appeal and competitiveness.

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                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044325</link>
                <author>Tourism Administration</author>
                <pubDate>Tue, 24 Feb 2026 16:00:00 GMT</pubDate>
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                <title>Actively Promoting Low-Carbon Tourism: The Tourism Administration Completes Carbon Footprint Assessment for 10 "Phoenix Golden Journeys"</title>
                <description><![CDATA[The global tourism industry continues its efforts to reduce carbon emissions, and tourists continue to look for sustainable options. These are ongoing processes. However, calculating carbon footprints remains a major challenge for travel agencies amidst the ever-changing tour landscape. To address pain points of sustainable tourism development, assist industry upgrades, and capitalize on future green business opportunities, the Tourism Administration in 2025 convened a &amp;ldquo;Conference on Guidelines for Calculating the Carbon Footprint of Tour Itineraries in the Travel Industry.&amp;rdquo; Representatives from the Ministry of Environment&amp;rsquo;s Climate Change Administration were joined by industry representatives, such as those from My Taitung Trip, Ecotour Taiwan Travel Service, and Phoenix Golden Tours, as well as representatives from academia. Using the latest ISO 14067 standard, the meeting clarified the lifecycle of tour carbon footprints and discussed issues such as data acquisition responsibilities, a simplified assessment logic, and industry feasibility. The meeting resulted in a set of &amp;quot; Guidelines for Calculating the Carbon Footprint of Tour Itineraries in the Travel Industry.&amp;quot;
The Tourism Administration noted that setting these guidelines is a first step in helping travel agencies manage their operations in a sustainable manner. The guidelines cover topics such as 1) how to determine calculation scope (system boundaries); 2) how to identify tourism service elements that generate carbon emissions, such as transportation, accommodations, and tour activities; 3) how to identify what data needs to be collected, such as vehicle fuel consumption and accommodation water consumption; 4) how to collect data that meets quality requirements, and 5) how to calculate a carbon footprint inventory and compile a formal report. These guidelines are available on the Tourism Administration&apos;s website. Going forward, tour operators can use these guidelines to better understand the basic concepts of &amp;ldquo;carbon footprints,&amp;rdquo; and also to assist them in seeking professional consultants to help them complete the calculation of their tours&apos; carbon footprint emissions.
To provide examples to the industry, the Tourism Administration recently conducted carbon footprint assessments based on these guidelines for 10 &amp;quot;Phoenix Golden Journeys&amp;quot; promoted by the Administration for senior citizens. The assessments were conducted by Chase Sustainability Technology, a professional carbon footprint calculation firm in Taiwan. After four months of route investigation, data collection, and carbon emission calculations, an inventory/results report was completed. Building on this self-assessment, the Administration encourages tour operators to employ third-party verification by impartial entities and apply for Ministry of Environment &amp;quot;carbon labels&amp;quot; based on the results. Completing third-party verification not only grants companies positive recognition for their self-disclosure, but also allows them to identify carbon emission hotspots throughout the tour lifecycle, pinpointing high-energy-consuming processes or operational policies. This serves as a crucial basis for optimizing sustainable tour design. The project&amp;rsquo;s carbon footprint assessment reports have been completed, and operators are encouraged to leverage these existing results as they conduct their own verification procedures and apply for carbon labels. Upon approval, carbon emission labels can be applied to tour products and information.
Taiwan&amp;rsquo;s carbon labeling system is still in its early stages, and the ability to compare carbon-labeled products remains rather limited. The Tourism Administration hopes that these assessments will help operators in the following areas: 1) understanding the carbon footprint concept and its practical application to tours; 2) evaluating the emission structure of different tour elements, including transportation options and catering arrangements; and 3) gradually expanding the use of this process to promote better carbon management, green procurement, and the provision of sustainable services. Facing a new era of net-zero-carbon emissions, carbon footprint assessments are a key part of the low-carbon transformation of the travel industry. This is not the end of the journey, but a new starting point for the tourism industry as it creates low-carbon and sustainable tourism.
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                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044282</link>
                <author>Tourism Administration</author>
                <pubDate>Sun, 11 Jan 2026 16:00:00 GMT</pubDate>
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                <title>The 2026-2027 “Taiwan Tourism Biennial Calendar” is here! It includes 109 exciting activities set to attract tourists and help them experience the charm of Taiwan.</title>
                <description><![CDATA[This year&apos;s selection process involved 45 units, including Central Government ministries, local governments, and national scenic area administrations. A total of 134 activities were submitted for consideration, of which 64 were categorized as international-level and 71 as national-level. Evaluation was based on six key indicators: 1) innovative activity strategies, 2) connecting with local culture, 3) creating off-peak-season opportunities, 4) building an interconnected tourism ecosystem, 5) incorporating sustainability concepts and 6) enhancing regional awareness. The aim was to encourage collaboration between local entities and the central government to promote representative tourism activities that showcase Taiwan&apos;s diverse culture and innovative energy.
A Total of 36 International-Level Activities Announced, with Excitement Generated by Upgrades and Additions
The evaluators selected 36 events as international-level activities. These include the Lukang Dragon Boat Festival in Changhua and the Pacific Austronesian Joint Harvest Festival in Hualien. Both were upgraded to &amp;ldquo;international level,&amp;rdquo; symbolizing local festivals stepping onto the international stage. The Matsu Biennial was selected for the calendar for the first time. It showcases the innovative charm of art on the outlying islands. Several events are parts of an activity series, which also enhances branding, including 1) the Tour de Taiwan&amp;rsquo;s Provincial Highway 9 segment, part of the Taiwan Cycling Festival series; 2) the Hsinchu City International Kite Festival, part of the Taiwan Summer Festival series and 3) the Taipei, Pingtung (Sichongxi) and Hualien (Pacific) elements of the &amp;ldquo;Hot Springs Season&amp;rdquo; festivals. This integrated approach broadens market exposure and extends the marketing cycle.
A Total of 73 National-Level Events: Local Innovation Creates New Tourism Highlights
The evaluators selected 73 &amp;ldquo;national-level&amp;rdquo; events for this calendar. These included 17 newly-added events, namely: 1) the Kinmen Tunnel Music Festival, 2) the Taiwan Science Festival, 3) the Alishan Forest Railway Cherry Blossom and Autumn Foliage Themed Train Tours, 4) the Fushoushan Farm&amp;rsquo;s &amp;ldquo;Cherry Blossoms Garden Park&amp;rdquo; Cherry Blossom Season, 5) the Romantic Provincial Highway 3 Art Festival: Creating New Hakka Art Trails, 6) Trendy Taipei, 7) the 2026 New Taipei City Railway Marathon Relay Race, 8) Taoyuan Halloween City, 9) the Festival of Hsinchu: Du Cheng Huang Temple, 10) the Yunlin Ocean Music Festival, 11) the Nantou Chocolate and Coffee Festival, 12) the Yuejin Lantern Festival, 13) the Taiwan International Orchid Show, 14) the Penghu Chasing the Wind Music and Light Festival, 15) the Formosa North Coast Arts Festival, 16) the Formosan Aboriginal Cultural Village Cherry Blossom Festival, and 17) the Sun Moon Lake Firefly Festival. From natural landscapes to festivals and arts, creative activities across the nation highlight Taiwan&amp;rsquo;s multifaceted charms. These activities are attracting growing numbers of local and international visitors.
Seasonal Events Boost Taiwan Tourism, Unveiling a New Charm of Sustainability
The Tourism Administration said it will continue to compile the latest tourism and event information and provide updates via its website. An integrated marketing approach allows local and international travelers to stay informed about exciting events throughout Taiwan. From bustling cities to mountain and sea landscapes, from modern metropolises to rustic villages, the Taiwan Tourism Biennial Calendar connects distinctive events across Taiwan. This dazzling array of events invites travelers to experience Taiwan&apos;s rich and diverse culture and natural beauty firsthand under the concept of &amp;quot;events as a bridge and travel as a road.&amp;quot; Through diverse activities and integrated marketing, the Administration is working to attract more travelers from home and abroad. The Administration welcomes visitors to explore the four seasons of Taiwan, which assists in upgrading sites and supporting the sustainable development of local tourism industries.
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                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044281</link>
                <author>Tourism Administration</author>
                <pubDate>Tue, 30 Dec 2025 16:00:00 GMT</pubDate>
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                <title>Experience Authentic Taiwanese Flavors with the "Hospitality Express" Food Truck Meet-and-Greet</title>
                <description><![CDATA[Welcome to the launch of Taiwan&amp;rsquo;s very friendly homestay branding program! The Tourism Administration, Ministry of Transportation and Communications, is presenting its &amp;quot;Taiwan Hospitable Homestay Carnival&amp;quot; events. These include pop-up booths in Yilan, Chiayi, and Tainan, as well as a &amp;quot;Hospitability Diary&amp;quot; story collection and a &amp;quot;Capture the Hospitality&amp;quot; &amp;ldquo;check-in lucky draw.&amp;rdquo; Combined with &amp;quot;Hospitability Homestay Month&amp;quot; promotions, the activities invite travelers to experience Taiwan&apos;s interesting and touching homestay culture.
The Carnival features a truck transformed into the &amp;quot;Hospitability Travel Express.&amp;quot; Its schedule takes it from Taipei to three pop-up events across Taiwan: 1) October 17-19: Yilan&amp;rsquo;s Lanyang Museum, with a lively meet-and-greet; 2) October 24-26, Tainan&amp;rsquo;s Yuguang Island; 3) December 19-21, Chiayi&amp;rsquo;s KANO Park. Online activities are a part of the promotional events. Travelers are invited to submit their touching stories and photos to the &amp;quot;Hospitality Diary&amp;quot; and &amp;quot;Capture Hospitality, Encounter Hospitality&amp;quot; on the event website. Submitting stories and photos, including with the Hospitality Homestay logo, provides chances to win accommodation vouchers and other prizes. At the same time, a &amp;quot;Hospitability Homestay Monthly Online Joint Offers&amp;quot; site on the website is set to compile accommodation and experience discounts from all over Taiwan.
The Carnival pop-up event will feature five themed booths, transformed into &amp;quot;miniature homestays.&amp;quot; These combine owners telling their stories, DIY experiences, stamp collection raffles, and local delicacies. In these immersive experiences, visitors can feel the hospitable warmth of the homestays. Owners from across Taiwan will take turns appearing, introducing their stories and different hospitality styles, from natural ecology and cultural exploration to family-friendly pet experiences, gourmet feasts, and distinctive architecture. Each stop will present unique &amp;quot;Taiwanese flavors,&amp;quot; allowing travelers to step into the stories and experience the warmth of the people.
The Tourism Administration said that &amp;quot;Hospitable Homestays&amp;quot; are the most representative sites in Taiwan&apos;s accommodation culture, welcoming every traveler from home and abroad with the core values of hospitality, friendliness, cleanliness, safety, and high quality. This year&apos;s theme is &amp;quot;First Stop: A Taste of Taiwan for Travelers.&amp;quot; It showcases the diverse charm and warmth of homestays across Taiwan through the Carnival events and promotions during &amp;quot;Hospitable Homestay Month.&amp;quot; Visitors are not only introduced to beautiful scenery, but can also experience the hospitality and stories of the homestay owners.
Event Period: Through December 20, 2025
Event Website: Visit &amp;quot;Taiwan Hospitable Homestay Carnival&amp;quot; event website.

                ]]></description>
                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044260</link>
                <author>Tourism Administration</author>
                <pubDate>Tue, 09 Dec 2025 16:00:00 GMT</pubDate>
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                <title>The "Taiwan the Lucky Land" campaign, which attracted many visitors and generated a lot of attention, is being followed by a "Thank You Season" event. Offering prizes such as air tickets and accommodation vouchers, the campaign invites international travelers to discover the charm of Taiwan.</title>
                <description><![CDATA[The Tourism Administration of the Ministry of Transportation and Communications launched the &amp;quot;Taiwan the Lucky Land&amp;quot; lottery on May 1, 2023, and it concluded successfully on September 30, 2025. The campaign welcomed 6.53 million tourists to Taiwan to try their luck, with over 780,000 people winning prizes. It generated significant buzz in the post-pandemic international tourism market. To thank international travelers who registered for the &amp;quot;Taiwan the Lucky Land&amp;quot; campaign and welcome more visitors to Taiwan, the Tourism Administration began the current &amp;quot;Thank You Season&amp;quot; lottery event on November 12, 2025.
To promote tourism to Taiwan, the Tourism Administration initiated the first &amp;ldquo;Thank You Season&amp;rdquo; lucky draw on May 1, 2023. Winners in the program can receive NT$5,000 in e-tickets or hotel discount vouchers. The top six markets for participants in this program so far have been South Korea, Hong Kong, Japan, Malaysia, Singapore, and the Philippines. The vouchers were used at sites such as convenience stores, department stores, souvenir shops, and hotels.
To thank international tourists for their support of Taiwan tourism and the &amp;quot;Thank You Season&amp;quot; campaign, the Tourism Administration began holding &amp;quot;Thank You Season&amp;rdquo; lucky draws on November 12, 2025 and will continue them through noon on January 30, 2026 (Taiwan time). International travelers can register for the &amp;quot;Thank You Season&amp;quot; draw on the event website. After visiting Taiwan during the period noted above, they can then be eligible to win a prize. The Tourism Administration will draw at least 10 lucky tickets each week through January 2026.
Attractive prizes highlighted by the Tourism Administration include business class tickets to Taiwan offered by China Airlines, EVA Air, and STARLUX Airlines on any of their global routes. Many hotels across Taiwan are sponsoring accommodation vouchers. Currently 24 hotels are offering vouchers, including the Lalu Hotel Sun Moon Lake, Grand Hotel, Sheraton, Howard Plaza, Fullon Hotel, amba Taipei, Marriott, LDC Hotel, Lealea Hotel, Cathay Hotel (including Hotel Cozzi and the Madison Taipei), the Shangri-La, Evergreen Laurel Hotel, Promisedland Resort and Lagoon, Moxy, Kimpton Da An Hotel, and the Leofoo Group.
The Tourism Administration wishes to express its gratitude to all international tourists who have visited Taiwan and participated in the &amp;quot;Thank You Season&amp;quot; event. The Administration hopes to make Taiwan a top choice for repeat visits and invites all international tourists to return to Taiwan to experience its rich mountain &amp;amp; sea scenery, local cuisines and warm hospitality. We are sure that every visit will create wonderful travel memories.
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                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044255</link>
                <author>Tourism Administration</author>
                <pubDate>Tue, 09 Dec 2025 16:00:00 GMT</pubDate>
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                <title>Taiwan&apos;s bike-friendly accommodations weave together a round-island network  A new global landmark for cycling adventures!</title>
                <description><![CDATA[Taiwan boasts an extensive island-circling cycling route network and a diverse landscape spanning cities, mountains, and coastlines, offering riders a wide range of cycling environments. Visitors can travel at a relaxed pace between urban areas and the mountains and sea, while also enjoying local culture, cuisine, and natural scenery. This makes Taiwan an ideal destination for cycling enthusiasts around the world who want a deeper travel experience. The Taiwan Tourism Administration (TTA) has long been committed to improving the cycling tourism environment. In addition to continually enhancing cycling routes, the TTA also promotes its &amp;ldquo;Bike-Friendly Accommodation&amp;rdquo; certification to upgrade lodging services, so cyclists can store and clean their bikes with peace of mind, get proper rest, and more easily take on the next leg of their journey.
When traveling by bicycle, riders often find that some accommodations do not have suitable space to store their bikes. As a result, bicycles may be left outdoors, which increases the risk of theft. But the good news is that Taiwan is a highly safe and welcoming destination, and Taiwan Tourism Administration-certified &amp;ldquo;Bike-Friendly Accommodations&amp;rdquo; provide secure spaces for bike parking. Some properties even allow guests to bring their bicycles into their rooms, giving cyclists greater peace of mind as they rest.
In addition to basic bike parking and cleaning services, some Bike-Friendly Accommodations offer even more cyclist-friendly support. Based on guests&amp;rsquo; riding plans, they may serve breakfast early or provide breakfast boxes, allowing riders to enjoy meals that are carefully prepared and satisfying. Some properties also offer late check-out for guests who have taken part in intense races or morning training. This lets them keep their luggage in the room, freshen up with a shower, and then head to their next destination. Of course, some accommodations also provide bicycle rentals or direct visitors to nearby rental shops or bike-sharing stations. This makes it easy for travelers without their own bikes to enjoy leisurely rides without the hassle of transporting a bicycle. These are some of the ways Bike-Friendly Accommodations make cycling travel in Taiwan stand out.
For international travelers who often plan overseas cycling trips and are looking for a wide range of route experiences, Taiwan is a top choice. The island offers diverse natural scenery, a welcoming travel environment, and a rich variety of local cuisine. It also features a well-developed cycling route network and bike-friendly accommodations located throughout Taiwan. Whether you prefer urban rides, coastal routes, or challenging mountain terrain, you can enjoy a rich and comfortable cycling experience in Taiwan.
The Taiwan Tourism Administration (TTA) sincerely invites cycling enthusiasts from around the world to pack the essentials and explore Taiwan&amp;rsquo;s spectacular mountain and coastal landscapes in person. Come experience the unique charm of this &amp;ldquo;cycling paradise,&amp;rdquo; and set off to create and capture your own pedal-powered journey through Taiwan.
To search for Bike-Friendly Accommodations in Taiwan, visit:Taiwan Stay
To search for cycling routes in Taiwan, visit:Taiwan Bike Routes
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                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044252</link>
                <author>Tourism Administration</author>
                <pubDate>Sun, 07 Dec 2025 16:00:00 GMT</pubDate>
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                <title>Explore Taiwan, the best destination for cycling, sustainability, and low-carbon travel. Also, experience its bike-friendly accommodations enjoyed by cyclists worldwide.</title>
                <description><![CDATA[Taiwan is mountainous, and surrounded on all sides by the sea. It&apos;s blessed with diverse natural landscapes, a rich cultural heritage, and a captivating gastronomic culture. These have made it a favorite destination for international travelers. Over the past decade or so, visitors have increasingly chosen to explore Taiwan by bicycle. Cruising along at a leisurely 25 km/h, they can experience Taiwan&amp;rsquo;s scenery in a sustainable way and stay at bike-friendly accommodations.
For people who love exploring the world by bike, Taiwan offers challenging routes, an excellent infrastructure, a high level of convenience and distinctive sightseeing features. This has made it a paradise for cycling tourism. Taiwan offers diverse terrain, from coastlines and rice-field plains to high mountains such as Wuling. This allows cyclists to experience a variety of landscapes and difficulty in a short time. Of special note, the 968-km Taiwan Cycling Route No. 1 encircles the entire island. It&apos;s equipped with clear signage and rest/refreshment stops along the way, enabling international travelers to plan a safe and worry-free trip around Taiwan. In addition, Sun Moon Lake&apos;s lakeside bikeway was selected by CNN as one of the world&amp;rsquo;s top ten most beautiful cycling paths, and is another classic route perfect for leisure travelers and families.
Taiwan&apos;s convenient and cycle-friendly environment naturally encourages exploration. A high density of convenience stores makes resupply easy, with these stores serving as the most reliable supply points for cyclists. Responding to the global trend toward low-carbon travel, Taiwan&apos;s Tourism Administration continues to implement its Bike-Friendly Accommodation program, an official certification ensuring that hotels provide secure bicycle parking, cleaning facilities, basic repair tools, and other cyclist-friendly services. Many locations also offer flexible options such as early breakfast or late check-out to meet cyclists&apos; needs, ensuring that both rider and bicycle get the rest they require. Taiwan&apos;s well-known hospitality often leaves foreign cyclists with unforgettable memories of assistance received from local residents during their journeys.
Even if you&apos;ve visited Taiwan (aka Formosa, &amp;quot;the beautiful island&amp;quot;) before, you won&apos;t regret coming again to embark on a remarkable cycling journey. Book your stay at a Bike-Friendly Accommodation now and enjoy a cycling experience defined by convenience and genuine hospitality. Taiwan is truly the premier destination in Asia for exploration by bicycle.
For Bike-Friendly Accommodation information, please visit the Taiwan Stay website.
                ]]></description>
                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044245</link>
                <author>Tourism Administration</author>
                <pubDate>Thu, 27 Nov 2025 16:00:00 GMT</pubDate>
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                <title>Taiwan Tourism Administration launches the “Enter Taiwan, Enjoy a Gift!” campaign to encourage international transit passengers to enter Taiwan and experience its charm</title>
                <description><![CDATA[To promote the experience of Taiwan&amp;rsquo;s beauty among transit travelers at Taoyuan International Airport, the Taiwan Tourism Administration (TTA), Ministry of Transportation and Communications, will launch the &amp;ldquo;Enter Taiwan, Enjoy a Gift!&amp;rdquo; campaign starting on November 1, 2025. Travelers holding a non&amp;ndash;Republic of China (Taiwan) passport who transit through Taoyuan International Airport and enter Taiwan for a stay of up to 24 hours during their layover will receive a gift voucher worth NT$600. This initiative allows transit passengers to experience Taiwan&amp;rsquo;s warmth and convenience during their short stopover.
The campaign will open for online registration at 12:00 PM on November 1, 2025, and will run until October 31, 2026. Specifically designed for transit travelers, the campaign offers tangible incentives that encourage international visitors to explore the airport&apos;s unique shops and enjoy Taiwanese delicacies during their layovers. Through this effort, the Tourism Administration aims to enhance Taiwan&apos;s international visibility and attract return visits from transit passengers.
Participation is simple. Travelers can register their basic information on the campaign website. Upon arrival at Taoyuan International Airport, they can present their passport and onward international boarding pass at the Taiwan Tourism Administration&apos;s Visitor Service Centers (located in Terminal 1 or Terminal 2) to receive an NT$600 shopping voucher. The voucher is valid at participating merchants within the airport, including restaurants, duty-free stores, souvenir shops, and other retail services. A list of participating merchants is available on the campaign website for easy reference.
Taiwan&apos;s geographical location makes it a key transit hub in Asia, and many airlines are increasing their Taiwan-bound routes and frequencies. Notably, Emirates will operate two daily flights on the Dubai&amp;ndash;Taipei route starting August 2025, and Etihad Airways will launch its new Abu Dhabi&amp;ndash;Taipei direct route on September 8, 2025. These routes will attract travelers from the Middle East, Europe, and other regions, enhancing Taiwan&amp;rsquo;s role as a transit hub.
As Taiwan&amp;rsquo;s major international gateway, Taoyuan International Airport sees a large number of transit passengers. Through this voucher campaign, the Tourism Administration hopes to encourage more international travelers to use their layover time to experience Taiwan&amp;rsquo;s food, culture, and airport amenities. The campaign also aims to stimulate business growth among airport merchants and foster the diversified development of Taiwan&amp;rsquo;s tourism economy.
Looking ahead, the Taiwan Tourism Administration will continue working with Taoyuan International Airport Corporation, airlines, and other partners to introduce more incentives and promotional efforts for transit passengers. These initiatives will encourage visitors to stay longer and explore Taiwan, boosting tourist arrivals and spending, enhancing Taiwan&amp;rsquo;s image as a warm, convenient, and enjoyable international transit hub, and ultimately transforming Taiwan from a &amp;ldquo;transit point&amp;rdquo; into a &amp;ldquo;travel destination.&amp;rdquo;
The campaign website of &amp;ldquo;Enter Taiwan, Enjoy a Gift!&amp;rdquo;

                ]]></description>
                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044208</link>
                <author>Tourism Administration</author>
                <pubDate>Thu, 30 Oct 2025 16:00:00 GMT</pubDate>
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                <title>Taiwan’s Charm Shines Again in Dallas “Taiwan Pavilion” Welcomes Visitors with Tea at the 2025 Taiwan Expo USA</title>
                <description><![CDATA[The 2025 Taiwan Expo USA&amp;mdash;organized by the Ministry of Economic Affairs (MOEA), the Taiwan International Trade Administration (TITA), and the Taiwan External Trade Development Council (TAITRA)&amp;mdash;is taking place from August 14 to 16, 2025 at the Kay Bailey Hutchison Convention Center in Dallas, Texas. Bringing together government agencies and key Taiwan&amp;ndash;U.S. supply chain industries, the event showcases Taiwan&amp;rsquo;s advanced technology sector alongside its cultural and tourism strengths. This year, the Taiwan Tourism Administration is represented by its Los Angeles office, presenting the Taiwan Pavilion, where guests are welcomed with tea and invited to enjoy interactive experiences and immerse themselves in Taiwan&amp;rsquo;s signature hospitality.
At the Pavilion, Taiwan Tea Ambassador Thomas Shu offers visitors a hands-on tea ceremony experience, serving authentic Taiwanese oolong tea while sharing the island&amp;rsquo;s rich cultural heritage and terroir. Drawing on more than 30 years of experience promoting Taiwanese tea in the United States, Shu will host a special session titled &amp;ldquo;When Da Vinci Meets Taiwan Oolong&amp;rdquo; on August 15 at 2:00 p.m. on the event&amp;rsquo;s main stage. This cultural tourism talk&amp;mdash;the only one of its kind at the Expo&amp;mdash;guides audiences through Taiwan&amp;rsquo;s nature, people, and stories from the perspective of tea appreciation.
To align with the Expo&amp;rsquo;s high-tech theme, the Taiwan Pavilion also features a Travel Taiwan AI Photo Booth, where visitors can instantly receive personalized Taiwan-themed scenic photos enhanced with AI effects&amp;mdash;encouraging them to experience the real sights in person. Additionally, an interactive touchscreen guide allows self-paced exploration of Taiwan&amp;rsquo;s diverse travel resources, cultural festivals, cuisine, natural landscapes, and the latest travel promotions. Guests participating in Pavilion activities will have a chance to receive limited-edition gifts, bringing a piece of Taiwan&amp;rsquo;s warmth and goodwill home with them.
Vivian Lin, Director of the Taiwan Tourism Administration, Los Angeles Office, noted that Taiwan warmly welcomes local residents to visit. With air travel between Taiwan and the U.S. becoming increasingly convenient, North America now offers over 170 nonstop flights per week to Taiwan. EVA Air will launch its first-ever Dallas&amp;ndash;Taipei direct service in October 2025, while China Airlines and STARLUX Airlines will open Phoenix&amp;ndash;Taipei routes between late 2025 and early 2026. The expansion of direct flights will greatly improve accessibility for travelers from the U.S. Southwest. The Taiwan Tourism Administration continues to offer attractive incentives for international visitors, including Taiwan Free half-day tour, Taiwan High Speed Rail &amp;ldquo;Go 2 Taiwan: One-Way Ticket Buy 1 Get 1 Free&amp;rdquo;, and Taiwan Pass discounted transportation packages, making travel to Taiwan more convenient and valuable than ever.
Event Details:
Location: Kay Bailey Hutchison Convention Center, Dallas, Texas
Dates: Thursday, August 14 &amp;ndash; Saturday, August 16, 2025
Taiwan Pavilion Booth Number: #102
Taiwan Tourism Official Website
Instagram: @taiwantourism.na
Facebook: Tour Taiwan - America
                ]]></description>
                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044089</link>
                <author>Tourism Administration</author>
                <pubDate>Thu, 21 Aug 2025 16:00:00 GMT</pubDate>
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                <title>World Bird Fair 2025 Taiwan opens in Taichung on September 20th, with a bird costume show as a warm-up event</title>
                <description><![CDATA[World Bird Fair 2025 Taiwan, hosted by the Tourism Administration of the Ministry of Transportation and Communications (MOTC) and organized by the Tri-mountain National Scenic Area Headquarters (NSAH) will be held in Taichung from September 20-21. On July 14th the Tri-mountain NSAH held a press conference at the Botanical Garden of the National Museum of Natural Science (NMNS). They invited the public to attend the bird fair on September 20-21, which will be held at Taichung Civic Square. The public was welcomed to dress up in bird costumes and participate in a bird costume show held on August 9th at the NMNS. The event was called &amp;quot;Fly with you, gorgeous transformation,&amp;rdquo; and also included face painting. Visitors demonstrated their creativity and enjoyed birdwatching. The Tri-mountain NSAH said that the World Bird Fair will attract birdwatchers from over 30 countries and regions to Taiwan. It will combine ecology, tourism, education and creativity, including international eco forums, ecotourism booths from many countries, and on-site birdwatching experiences in Daxueshan National Forest. The event will also feature exciting activities such as bird-themed face painting and a lucky draw for stamp booklets provided by Chunghwa Post.
The World Bird Fair is being hosted by the Tourism Administration, MOTC; the National Parks Service, Ministry of the Interior; the Forestry and Nature Conservation Agency, Ministry of Agriculture; and the Taichung City Government. This inter-agency initiative works to support Taiwan tourism. Under the theme &amp;quot;The beauty of wings gathers in Taiwan,&amp;quot; the event showcases Taiwan&apos;s rich bird ecology. Over 51 ecological associations from over 30 countries, along with bird clubs and conservation organizations from around Taiwan are participating in the event. It integrates ecology, tourism, education, and creativity. Activities include an international ecological forum, ecotourism booths from various countries, and a visit to Daxueshan to observe the ecology related to some of Taiwan&amp;rsquo;s 31 endemic bird species. From September 20-21, the bird fair will feature a creative highlight, the &amp;quot;Fly with you, gorgeous transformation &amp;quot; bird costume competition. The Tri-mountain NSAH invites everyone to become bird ambassadors, encouraging them to design and create bird-shaped costumes using renewable materials. The bird costume show will be shared with international audiences, showcasing Taiwan&apos;s commitment to ecological conservation and promoting the joy of birdwatching ecotourism. Visitors are invited from home and abroad to join the fair and dance with nature!
Tri-mountain NSAH Deputy Director Xi-Biao Liao noted that the Taichung Branch of Chunghwa Post has designed special commemorative stamps for the bird fair. A limited number of items will be given away at Taichung Civic Square on September 20-21. Collecting stamps from five continents and 12 booths will earn you an Oh Bear badge and a chance to win over 100 prizes. The stamp collection book also includes a NT$9 postcard, a very collectible item. A temporary post office will be set up to provide gift envelopes and limited-edition postmarks, making it a must-see for stamp enthusiasts. The Tri-mountain NSAH also announced a lively costume party at Taichung Civic Square on September 20th. The first 50 participants dressed in bird-themed costumes will receive a gift pack of outdoor gear valued at NT$1,000, including a sun hat, shoulder bag, eco-friendly cutlery, waterproof luggage stickers, lightweight folding chairs, and other birdwatching accessories. During the fair, participants who complete designated stamp collection tasks will be able to redeem these for limited-edition Oh Bear badges and a chance to win prizes worth over NT$100,000, including an Apple Watch SE and a pair of binoculars. Don&apos;t miss out!
The &amp;quot;Spread Your Wings and Soar&amp;quot; press conference took place on July 14th. Twenty children from the Seasons Arts Education Institute dressed in bird costumes and launched bird-shaped paper airplanes together to announce the Bird Costume Contest. Registration for the contest is open through August 15th. Participants must submit three costume photos and a design brief to the event email address (2025wbf.a2@gmail.com). Finalists will be announced on the World Bird Fair website and the Tri-mountain NSAH Facebook page on August 25th. Online voting will run from August 26th to September 5th. The final results will be announced on September 8th, and an awards ceremony and fashion show will be held at the Bird Fair at Expo Citizen Square on September 20th. Thousands of dollars in prize money will be awarded. Please visit the bird fair&amp;rsquo;s official website for details.
At the July 14th World Bird Fair press conference, several distinguished officials were invited to make addresses: Qi-Rong Chen, Deputy Director of the Taichung Branch of the Forestry and Nature Conservation Agency of the Ministry of Agriculture; Shu-Fei Lu, Director of the Yushan National Park Headquarters, National Park Service, Ministry of the Interior; Bao-Liang Jin, Special Commissioner of the Taichung City Tourism Bureau, and Wen-San Huang, Director of the National Museum of Natural Science.
                ]]></description>
                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044070</link>
                <author>Tourism Administration</author>
                <pubDate>Sun, 10 Aug 2025 16:00:00 GMT</pubDate>
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                <title>In 2025, Sun Moon Lake welcomes back the L’Étape by Tour de France. This will be the tour’s first stop in Asia this year. The Tourism Administration invites cyclists from around the world to Taiwan to experience one of the world&apos;s top cycling events, which will be held on October 18th</title>
                <description><![CDATA[The historic Tour de France, the world&apos;s best-known cycling event, launched the &amp;quot;L&amp;rsquo;&amp;Eacute;tape Series by Tour de France&amp;quot; to provide amateur cyclists an opportunity to experience the highest level of cycling events related to the Tour de France. In 2025, the &amp;quot;L&amp;rsquo;&amp;Eacute;tape Tour de France - Nutrilite Sun Moon Lake Station&amp;quot; will be held in Taiwan, the first Asian stop on the tour. The event is expected to attract more than 3,000 cyclists from over 30 countries, successfully lifting the profile of Taiwan Cycling Sports tourism on the international stage.
This will be the second year in a row that the L&amp;rsquo;&amp;Eacute;tape Tour de France Cycling Challenge will be held at Sun Moon Lake. This year&amp;rsquo;s challenge will be held on October 18, 2025, and will begin at the Xiangshan Visitor Center. The event offers a 104-km challenge category and a 29-km classic category. The Tourism Administration is inviting cycling enthusiasts from all over the world to be a part of this event, which is certified by the Tour de France organizer, the Amaury Sport Organisation (ASO). Participants can share an experience comparable to being a Tour de France rider. Cycling fans are also invited to participate in the classic lake route, selected by CNN as one of the world&amp;rsquo;s ten most beautiful cycling routes. They can enjoy the scenery of Sun Moon Lake on this 20-km route.
The Tour de France is the world&amp;rsquo;s premier cycling event. The popularity and global participation of the L&amp;rsquo;&amp;Eacute;tape series by Tour de France has also grown year by year. This year&amp;rsquo;s &amp;ldquo;L&amp;rsquo;&amp;Eacute;tape Tour de France Cycling Challenge &amp;ndash; Nutrilite Sun Moon Lake&amp;rdquo; is the tour&amp;rsquo;s first stop in Asia in 2025. With the popularity of electric-assisted bicycles, this challenge is the first in the world to include electric-assisted bicycles in the competition category, allowing more international riders to have the opportunity to participate in world-class cycling events. The winner of the 104-kilometer challenge group will have the opportunity to win a yellow jersey, the top honor in the cycling world. He or she will earn a place in the 2026 Tour de France World Championships, going to France to compete with the world&amp;rsquo;s top riders. This all allows Taiwan to build new friendships around the world through cycling.
Taiwan is known around the world as a &amp;ldquo;cycling kingdom,&amp;rdquo; and this year&amp;rsquo;s event has already attracted registrations from over 30 countries. Visitors will be able to experience the beauty of Formosa through cycling! The L&amp;rsquo;&amp;Eacute;tape Tour de France Cycling Challenge will continue to lift Taiwan&apos;s international cycling popularity to new heights. It will also help raise the international profile of Sun Moon Lake. These types of events are attracting more international tourists to Taiwan as they seek to enjoy this environmentally-friendly destination by bicycle, an example of sustainable tourism.
L&amp;rsquo;&amp;Eacute;tape Tour de France Cycling Challenge - Nutrilite Sun Moon Lake Station event official website
                ]]></description>
                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0044028</link>
                <author>Tourism Administration</author>
                <pubDate>Mon, 30 Jun 2025 16:00:00 GMT</pubDate>
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                <title>Delegation of Taiwan Expands Europe’s MICE Market at IMEX Exhibition in Germany</title>
                <description><![CDATA[The Tourism Administration of the Ministry of Transportation and Communications (MOTC), in partnership with the International Trade Administration, Ministry of Economic Affairs (MOEA), led a delegation to participate in the IMEX Frankfurt Exhibition from May 20 to 22, 2025. Taiwan&amp;rsquo;s MICE (Meetings, incentives, conferences and exhibitions) Pavilion showcased nearly 15 institutions and businesses from Taiwan&amp;rsquo;s MICE industry. Over the three-day exhibition, lively business discussions successfully attracted many European and international buyers, demonstrating Taiwan&amp;rsquo;s diverse strengths and collaborative potential in the MICE industry.
Last year, the exhibition drew buyers and exhibitors from over 150 countries, attracting approximately 13,264 visitors over its three-day run. A total of 64,993 business appointments were arranged. The Taiwan Pavilion hosted regular group presentations throughout the exhibition, showcasing Taiwan&apos;s unique MICE resources, excellent transportation accessibility, world-class venues, and tourism experiences blending personal warmth with innovative services. Each presentation had over 15 professional buyers. Through focused one-on-one discussions with key buyers from Europe, the Americas, the Middle East, and other regions, the Taiwan delegation successfully held over 100 business meetings, resulting in fruitful matchmaking outcomes.
Another highlight of the exhibition was the live baking of Taiwanese egg cakes by Taiwan-based vendors in Germany, bringing Taiwan&apos;s street food culture to the international stage. Customers praised the excellent taste of the egg cakes and were deeply impressed by Taiwan&apos;s creative marketing approach. Tea and other small snacks were also available. This multi-sensory marketing and cultural experience significantly boosted the appeal of the Taiwan booth, making it one of the most talked-about features of the exhibition.
The delegation at IMEX actively participated in international forums and seminars, gaining valuable insights into industry dynamics and European market demand. These sessions covered key topics such as sustainable MICE practices, event technology, and global trends in incentive travel. Looking ahead, the Tourism Administration announced plans to enhance Taiwan&apos;s MICE professionals&apos; international client attraction capabilities and boost the island&apos;s participation in the global MICE network.
The exhibition successfully expanded connections with buyers from German-speaking markets. It also attracted interest from organizers in several countries for planning future international conferences or incentive travel groups in Taiwan before 2027. Follow-up efforts are underway to build on these connections and cooperation. The Tourism Administration will continue to support Taiwanese businesses by providing business matchmaking opportunities and marketing assistance, aiming to strengthen public-private collaboration and promote the internationalization of Taiwan&amp;rsquo;s MICE industry.
Taiwan boasts a robust MICE infrastructure, diverse tourism resources, professional event teams, and a friendly social environment, positioning it as a rising star in the Asia-Pacific MICE sector. To further enhance this status, Taiwan plans to continue participating in major international MICE platforms to enhance brand visibility and international connectivity, thereby creating more opportunities for international cooperation and tourism development.

Supplementary Information:
IMEX Frankfurt 2025 is centered on the theme of &amp;quot;Impact,&amp;quot; highlighting the events industry&apos;s responsibility to contribute positively to global challenges. The exhibition encouraged MICE professionals worldwide to discuss events&apos; environmental, social, and economic effects. A series of events and seminars explored relevant topics, including reducing carbon footprints created through events and promoting diversity, inclusivity, and social welfare through events. Through the exchange of ideas among MICE professionals from different perspectives, IMEX Frankfurt 2025 aimed to drive industry development and sustainability.

                ]]></description>
                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0043986</link>
                <author>Tourism Administration</author>
                <pubDate>Thu, 22 May 2025 16:00:00 GMT</pubDate>
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                <title>Official opening of the Taiwan Tourism Information Centre in the heart of Amsterdam  New step to promote Taiwan as a travel destination in the Netherlands</title>
                <description><![CDATA[Amsterdam, 16 May 2025 &amp;ndash; With the official opening of the Taiwan Tourism Information Centre (TTIC) in Amsterdam on 15 May 2025, the Taiwan Tourism Administration (TTA) is taking an important step towards strengthening its position in the Dutch market. From the new information centre, located on Brouwersgracht, Taiwan aims to work more closely with the Dutch travel sector and inspire travellers to discover the island as a diverse and surprising destination.
Festive opening with Taiwanese flair
The festive opening ceremony of the Taiwan Tourism Information Centre in Amsterdam was attended by more than 40 professionals from the travel industry, including representatives from airlines such as China Airlines, EVA Air and KLM, as well as various local media outlets. The official opening ceremony was inaugurated by General Director Yung-Hui Chou together with Ambassador Chung Kwang Tien of the Taipei Representative Office in the Netherlands.
General-Director Yung-Hui stated that Taiwan and the Netherlands have shared many similarities in recent years and highlighted three unique ways for Dutch visitors to explore Taiwan: by bike, by train, and through taste. He warmly invited everyone to experience Taiwan for themselves.
Local traditions and culinary surprises during an inspiring afternoon
Visitors were treated to a colourful lion dance, a traditional Taiwanese diabolo performance and a lunch in which Taiwanese specialities were combined with traditional Dutch bitterballen. Afterwards, there was an opportunity to network with five Taiwanese tourism partners, and the event concluded with a festive lucky draw, in which two lucky attendees each received a return ticket from Amsterdam to Taipei, offered by China Airlines and EVA Air. Currently, travelers to Taiwan can fly with EVA Air, which offers three weekly nonstop connections from Amsterdam via Bangkok to Taipei. In addition, China Airlines provides four weekly direct flights between Amsterdam and Taipei, operating on Monday, Wednesday, Friday, and Saturday.
Dutch market increasingly important for Taiwan
The number of Dutch visitors to Taiwan is growing steadily, thanks in part to the country&apos;s easy accessibility and increasing range of cultural, culinary and nature-based experiences. In 2024, 24,602 Dutch travellers visited Taiwan. As the fourth resource market in Europe, Taiwan sees the Dutch market as promising and is therefore committed to strengthening collaboration with Dutch travel professionals and media.
Taiwan Tourism Information Centre
The TTIC in Amsterdam was set up to increase Taiwan&apos;s visibility as a travel destination, answer questions from travellers and travel professionals, and build closer ties with the Dutch market.
Visiting address: Brouwersgracht 266, 1013 HG Amsterdam
Opening hours: Monday to Friday, 9:00 a.m. &amp;ndash; 1:00 p.m. and 2:00 p.m. &amp;ndash; 5:00 p.m.
Contact: taiwan-nl@hopscotchgroupe.com
 Website
 Instagram
 Facebook
                ]]></description>
                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0043980</link>
                <author>Tourism Administration</author>
                <pubDate>Sun, 18 May 2025 16:00:00 GMT</pubDate>
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                <title>MICHELIN Taiwan Guide: Three new locations have been added to the MICHELIN Taiwan Guide with support from the Tourism Administration: New Taipei City, Hsinchu City and Hsinchu County</title>
                <description><![CDATA[On May 7, 2025, MICHELIN Guide Taiwan 2025 announced that three new locations, New Taipei City, Hsinchu City, and Hsinchu City, have been included in the guide for the first time. Each location offers unique food cultures, from temple snacks to innovative cuisines, fishing village flavors to mountain specialties, and classic home cooking to high-end business fare. Whether common delicacies or exquisite feasts, they all highlight the rich diversity of Taiwan&apos;s seasonal ingredients. The cuisines of these three places not only blend the essence of different cultures, but also preserve food traditions passed down from generation to generation, showing the unique culinary charm of Taiwan to the world.
The Tourism Administration has a 10-year plan to brand Taiwanese cuisine globally. When the first MICHELIN Guide Taiwan was released in March 2018, Taipei City was the only city in Taiwan to be included. Three other cities were subsequently added: Taichung City, Tainan City, and Kaohsiung City. The new locations in the latest edition add more highlights to Taiwan&apos;s food landscape. This is not only a positive recognition of the food culture and its development in various parts of Taiwan, but also highlights the positive effect of the phased government programs. These are all part of the new guide produced by MICHELIN&amp;rsquo;s professional evaluators.
Chou Yong-Hui, Director-General of the Tourism Administration, Ministry of Transportation and Communications, noted that Taiwan has accelerated the branding of cuisines at new locations after the pandemic. Today&amp;rsquo;s announcement of three new locations has again expanded the food map of the MICHELIN Guide Taiwan. This not only showcases the vitality of different cities, their local food cultures and unique charms, but also highlights the diverse flavors and characteristics of food from all over Taiwan. This brings new opportunities to Taiwan&apos;s catering and tourism industries. Chou believes that the seven locations of Taipei City, New Taipei City, Hsinchu County, Hsinchu City, Taichung City, Tainan City, and Kaohsiung City will bring new energy to Taiwan&apos;s food culture and tourism industry and be a &amp;quot;Lucky 7.&amp;quot; This will help further build Taiwan&amp;rsquo;s position in the global food industry, and make it an even more attractive tourist destination.

                ]]></description>
                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0043978</link>
                <author>Tourism Administration</author>
                <pubDate>Sun, 18 May 2025 16:00:00 GMT</pubDate>
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                <title>Taiwan Tourism Administration Deepens Connections in Rome and Milan Attracting Nearly 100 Industry Professionals from Italy</title>
                <description><![CDATA[The Taiwan Tourism Administration of the Ministry of Transportation and Communications completed a series of significant tourism promotion events in Rome and Milan earlier this week, on May 13 and 14, respectively. The initiative aimed to bolster Taiwan&apos;s presence in the European inbound tourism market, with a specific focus on attracting Italian visitors.
The two events successfully drew nearly 100 Italian travel trade professionals and media representatives. Attendees experienced facets of Taiwanese culture, including tea ceremonies and a creative diabolo (Chinese yo-yo) performance, alongside B2B networking sessions designed to foster direct industry connections. These showcases highlighted Taiwan&apos;s rich cultural heritage and diverse tourism appeal.
Director-General Chou Yung-Hui, who led the Taiwanese delegation, addressed attendees at both events. He emphasized Taiwan&amp;rsquo;s high regard for the Italian market and extended a sincere invitation for Italians to visit. Chou noted Italy&apos;s renowned seafood cuisine, drawing parallels with Taiwan&apos;s own diverse and affordable seafood offerings. He described Taiwan as a land of hospitality, where bubble tea is a common gesture of welcoming guests to Taiwan. Further, Director-General Chou outlined Taiwan&apos;s year-round travel attractions, such as spring lantern festivals incorporating AI and art, summer coastal railway journeys, autumn cycling routes, and winter hot springs, alongside signature events like the Taiwan Lantern Festival.
Taiwan&amp;rsquo;s Representative to Italy, Ambassador Tsai Yun-Chung, attended the event in Rome. In his address, Ambassador Tsai characterized Taiwan as a modern island that combines high-tech development with its rich multicultural background, positioning it as a promising partner for economic and trade cooperation. He suggested the promotional events signified a deepening of Taiwan-Italy bilateral relations, potentially paving the way for future collaborations in tourism, culture, and commerce.
A key component of the events involved one-on-one business matchmaking sessions, which facilitated discussions for potential cooperation between Taiwanese and Italian travel operators. Italian industry representatives reportedly expressed keen interest in Taiwan&amp;rsquo;s tourism products, with some indicating an intent to include Taiwan in future travel packages. They also voiced a need for more timely and practical travel information to support their promotional activities.
The promotional efforts were further enhanced by authentic cultural experiences. A tea tasting area was featured at both locations, and in Milan, attendees also sampled Taiwanese bubble tea and wheel cakes. The diabolo performance, an innovative take on tradition, received strong positive feedback. The events culminated in a lucky draw for round-trip air tickets to Taiwan, sponsored by airlines. An additional incentive offers a chance to win a cash prize for guests participating in related activities before September 30, 2025.
These promotional activities are timely, as the Taiwan Tourism Administration noted that Italy became the fifth largest source of European travelers to Taiwan in 2024. The events also build on the revised Air Services Agreement signed between Taiwan and Italy on March 5, 2025. This agreement significantly increases the potential for total weekly passenger flights from 7 to 19, adds Venice as a new direct destination, and grants fifth freedom rights for cargo services, which allow an airline to carry passengers or cargo between two foreign countries as part of a service connecting the airline&apos;s own country. Currently, EVA Air operates four weekly direct flights to Milan, while China Airlines offers three weekly flights to Rome.
Looking forward, the Taiwan Tourism Administration plans to continue integrating public and private sector resources, adopt diversified marketing strategies, expand air route networks, and enhance industry cooperation to strengthen Taiwan&amp;rsquo;s competitiveness in the European tourism market.

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                <link>https://eng.taiwan.net.tw/m1.aspx?sNo=0043973</link>
                <author>Tourism Administration</author>
                <pubDate>Wed, 14 May 2025 16:00:00 GMT</pubDate>
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