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Xinshe possesses enviable natural conditions and a comfortable, pleasant climate. Its unique river terrace topography creates diverse geographical landscapes and ecological species, while its pure flowing water brings abundant produce and tourism resources. Through ingenious concepts in architecture, gardens, and atmosphere creation, the Xinshe Shopping District conveys attitudes toward life and philosophies of living. By integrating unique values into their business philosophies and tangibly presenting them through products and ingredients, a self-styled shop image has emerged, achieving the brand connotation and value of Xinshe as the "Purple Hometown." In terms of agricultural produce, Xinshe is famous for shiitake mushrooms, incorporating a diverse variety of mushrooms into dishes and featuring shiitake mushroom imagery everywhere. Its annual production volume reaches approximately half of Taiwan's total, making it an important local economic crop.
The Sea of Flowers in Xinshe and the Taichung International Flower Carpet Festival is an internationally renowned tourism activity and the largest floral celebration in Taiwan at the end of each year. Across nearly 40 hectares of land, magnificent flat seas of flowers are planned with colorful cosmos and zinnias. The main flower carpet exhibition area utilizes approximately 200,000 flowering plants to build exquisite, large-scale floral art installations, presenting a main flower carpet show coordinated with music, along with various creative themed areas and wonderful stage performances, making it both vibrant and healing. On-site, there are also exhibitions and sales of products by local smallholders, allowing tourists to not only admire beautiful flowers but also purchase specialty agricultural products. Paired with Flower Carpet Festival accommodation packages, visitors can additionally experience diverse activities, ensuring that spending a whole day playing in Xinshe is never boring and allows for a deeper experience of local beauty.
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