Tourism Administration, Republic of China (Taiwan)-Taiwan Tourism Administration's Taiwan Tourism Information Website

Step into the "Brands Health Museum," which features an entrance thoughtfully designed in the shape of an Essence of Chicken jar. After undergoing a complete renovation and reopening in May 2008 (the 97th year of the Republic of China), the museum centers around the concept of health care. Within its spacious and brightly lit exhibition space, it features four major themes: the "History Zone," "Brand Zone," "Skywalk Factory Tour Zone," and "Health Zone." It aims to help visitors of all ages—from children, teenagers, and office workers to seniors—find suitable health and wellness practices and enjoy a healthy, happy life.

BRAND'S Brand Story
The Royal Secret to Health: The Origin of BRAND'S Essence of Chicken

In the 19th century, King George IV quickly restored his appetite and health thanks to an easily absorbed and highly nourishing fat-free chicken soup. The soup's creator, royal chef Mr. Henderson William Brand (H.W. Brand), saw his reputation spread throughout British high society. Upon retiring from the royal kitchen in 1835, he established his own brand, shop, and factory for BRAND'S Essence of Chicken, which has enjoyed widespread popularity ever since.

In 1920, a ship carrying BRAND'S Essence of Chicken anchored in Malaysia and Singapore for the first time, marking the beginning of BRAND'S story in Asia.

Driven by the growing popularity of its product, BRAND'S decided to commence mass production in 1960 and launched a global marketing plan. To meet diverse consumer needs, BRAND'S further introduced the Traditional Chinese Herbal Essence of Chicken series in the 1980s. To this day, BRAND'S Essence of Chicken remains a leading brand in the market worldwide.

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