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When it comes to "Taiwan's Jingdezhen" and the best synonym for ceramics, it must be Yingge. Whether it is the shaping of the streetscapes, the design of intersection images, or the redesign of the traffic signage system, Yingge Old Street highlights the unique atmosphere of the commercial district in every aspect. "Turning soil into gold" is Yingge's greatest achievement. Many boutique pottery shops with distinctive styles are mainly concentrated on the Ceramic Old Street and the Ceramic Sightseeing Street.
Through a series of guidance and planning initiatives, the old ceramic factories on both sides of the original roads of Yingge Ceramic Old Street have all been converted into commercial shops. Walking through the old street, one can discover various "pottery-themed" shops with individual characteristics, such as specialty ceramic tableware shops, ceramic artists' studios, long-established Yingge ceramic shops, ceramic artists' exhibition and sales centers, pottery DIY classrooms, and factory-direct stores. The products displayed in the shops include antique porcelain, crystalline glaze, Cochi pottery, ceramic tea sets, ceramic tableware, and ocarinas, all of which possess both practical and artistic value. Furthermore, there is the Spotlight Gallery located on the old street, where visitors can appreciate different arts and cultural exhibitions.
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