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Singapore – August 24, 2026 – To tap into Singapore’s year-end out-bound travel market, the Taiwan Tourism Administration (TTA), Ministry of Transportation and Communications, led a Taiwan tourism delegation of 111 representatives from 70 organizations to NATAS Holidays 2026, Singapore’s largest outbound travel fair, held from August 21 to 23. The delegation included tourism industry partners, tourism associations, and government agencies such as the National Palace Museum, Tainan City Government, Chiayi City Government, and Kinmen County Govern-ment.
Under the theme “Taiwan Never Sleeps,” the Taiwan Pavilion highlighted the island’s vibrant tourism experiences around the clock—from local cui-sine, culture, and hands-on activities during the day to captivating per-formances and urban entertainment at night—inviting Singaporean visi-tors to discover their own unique ways to experience Taiwan.
The Taiwan Pavilion was centered on the concept of “24 Hours of Life in Taiwan,” showcasing how a single day in Taiwan can unfold through a diverse range of experiences—from traditional Taiwanese breakfasts in the early morning to coffee culture and agricultural tourism during the day, and performing arts and the energy of Taiwan’s cities at night.
One of the highlights was an immersive experience featuring Alishan’s premium tourist train, the Formosensis. Inspired by the train’s concept as a “moving art museum,” the experience brought the beauty of the Alishan Forest Railway into the exhibition hall. Visitors could step inside a recre-ated train carriage for photo opportunities and experience the diverse mountain scenery along the Alishan Forest Railway and the appeal of slow travel.
The pavilion also featured Taiwan’s coffee culture, Taiwanese-inspired handicrafts, agricultural tourism experiences, and live performances, offer-ing visitors a multisensory introduction to Taiwan’s rich tourism experi-ences from breakfast through the evening.
Singapore is an important and well-established source market for Taiwan in Southeast Asia. According to TTA statistics, Taiwan welcomed 229,914 visitors from Singapore in the first seven months of 2026, representing a 1.19% increase compared with the same period last year. Convenient air connections between Taiwan and Singapore, visa-free entry, ease of com-munication, public safety, and Taiwan’s diverse natural and cultural attrac-tions continue to make Taiwan a popular destination among Singaporean travelers, with strong potential for repeat visits.
The Taiwan Pavilion offered a wide range of interactive experiences. The Coffee Industrial Alliance of Taiwan (CIAT) introduced visitors to special-ty coffee and a DIY drip-bag coffee experience. Bao Bao Handmade showcased Taiwan’s breakfast culture through felt creations inspired by iconic breakfast dishes such as egg crepes and radish cakes. The Taiwan Leisure Farm Development Association offered DIY agricultural sachet-making activities to promote Taiwan’s farm tourism experiences. Mean-while, the Taiwan Acrobatic Troupe combined energetic dance with de-manding acrobatic feats to showcase the vitality and appeal of Taiwanese culture. During the travel fair, TTA also provided travel consultation services and introduced Taiwan’s convenient transportation network and diverse tour-ism resources, including Taiwan High Speed Rail and metro systems. Visi-tors were also introduced to a range of travel promotions, including free half-day tours and airport shopping vouchers for transit passengers, the “Go 2 Taiwan” Taiwan High Speed Rail buy-one-get-one-free promotion for international visitors, and Taiwan PASS travel offers.
Visitors who purchased Taiwan travel packages at the fair could also par-ticipate in a special lucky draw, with prizes including accommodation vouchers for star-rated hotels and hot spring resorts in Taiwan.
Following the travel fair, TTA will host a Taiwan Tourism B2B Promotion on August 24 at Hilton Singapore Orchard, bringing together tourism in-dustry representatives from Taiwan and Singapore for business-to-business meetings. The event will focus on introducing emerging tourism products in Taiwan and exploring opportunities for joint product devel-opment. Airline partners will sponsor round-trip tickets for a lucky draw, encouraging Singaporean travel trade representatives to visit Taiwan on familiarization trips and further strengthening bilateral tourism coopera-tion and market opportunities.
TTA noted that as international travel trends shift from sightseeing at indi-vidual attractions toward deeper and more immersive experiences, Tai-wan’s diverse culinary traditions, culture, natural landscapes, and every-day lifestyle offer something for every type of traveler. Whether they are food lovers, cultural explorers, nature enthusiasts, wellness travelers, fami-lies, or repeat visitors, travelers can discover a different side of Taiwan on every visit.
In particular, Taiwan’s autumn and winter travel season is highly appeal-ing to Singaporean visitors. Two major annual events—the 2026–2027 Taiwan Hot Spring & Fine-Cuisine Carnival and the 2026 Taiwan Cy-cling Festival—will offer appealing options for wellness and low-carbon travel. TTA will continue working closely with tourism industry partners to de-velop and promote more diverse, immersive, distinctive, and sustainable tourism products, inviting Singaporean travelers to visit Taiwan and expe-rience the 24-hour excitement of “Taiwan Never Sleeps.”
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