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The "2026 East Longitudinal Valley Festival," an annual flagship tribal tourism brand event organized by the East Longitudinal Valley National Scenic Area of the Tourism Administration, Ministry of Transportation and Communications (hereinafter referred to as the National Scenic Area), officially enters its sixth edition this year. This landmark event, which deeply cultivates the Hualien-Taitung Longitudinal Valley and connects tribal culture with natural resources, will grandly debut from August 20 (Thursday) to August 23 (Sunday). Among these dates, August 20–21 will feature corporate wild banquet sessions (ticket required for admission), while August 22–23 will be the main event days (free admission). This year's festival centers on the theme of "Indigenous Brewing", leading everyone to savor the purest, deep flavors of the tribes through the nurturing and accumulation of various experiences during the event.
Bunun "Information Broadcasting" Echoes, Delivering Invitations to a Cultural Feast To promote this year's event, the National Scenic Area held a promotional press conference this morning (May 28) at the Space Zone in Taipei. The "Kanding Bunun Traditional Melody Polyphonic Troupe" from Haiduan Township, Taitung County, was invited to deliver a spectacular performance. The performance kicked off with the "Signal Song", symbolizing the joyful news of the event's launch. This was followed by the "Pasibutbut" (Prayer for a Abundant Harvest) and the "Malastapang" (Reporting Malicious Deeds/War Exploits), where elders led the tribal members to pray to the heavens for a smooth and successful event, injecting powerful energy into the festival with potent celebratory words. The overall spectacle was profoundly shocking. Distinguished guests at the press conference included Director Sarima from the Tourism Authority of Thailand (TAT) Taipei Office, Legislator Lin Chien-chi, Special Assistant Ke Ju-hua from Legislator Lu Hsien-yi's office, Assistant Yang Xiao-jun from Legislator Chen Ying's office, Committee Member Hu Yao-jie from the Youth Advisory Committee of the Executive Yuan, Chairperson Zhang Shi-yi of the Taiwan Inbound Tourism Association, and Chairperson Zhang Xuan-han of the Hualien County Hotel Association, along with numerous travel industry peers and media friends who gathered to celebrate and wish the event a great success. Huang Yi-cheng, Chief Secretary of the Tourism Administration, Ministry of Transportation and Communications, stated that this year's festival is themed "Indigenous Brewing". "Indigenous" represents the unique traditional culture of the indigenous tribes, while "Brewing" represents the crystallization of these cultures refined over time, which hopes to be presented to everyone through this event. Legislator Lin Chien-chi, who is of the Amis tribe from Taitung County, also expressed that the magnetic fields and frequencies of tribal groups and the land are in resonance. If everyone found today's performance wonderful, she believes that by actually stepping into the tribes, everyone can experience a powerful sensation surpassing stage performances and feel the local beauty of Hualien and Taitung. Seeing many travel industry peers, airline operators, and the Tourism Authority of Thailand participating in today's press conference signifies the successful integration of various industries with tribal culture. It is expected that tribal tourism will continue to be promoted through the event, allowing domestic and international tourists to better understand the diverse cultures of Taiwan's indigenous peoples.
Igniting the Prologue of Indigenous Brewing: The Three-Stone Hearth Sparks the Cultural Flame, Unveiling the Longitudinal Valley Feast The venue also integrated a launch ceremony themed around "Indigenous Brewing," utilizing the concept of "building the hearth and lighting the fire" from the millet wine brewing culture. Employing the imagery of the "Three-Stone Hearth," Chief Secretary Huang Yi-cheng, together with the on-site guests, jointly launched the ceremony, symbolizing the continuation of sharing and inheritance, and officially announcing the commencement of the "2026 East Longitudinal Valley Festival." An "Indigenous Brewing Theme Imagery Exhibition Area" was also set up on-site, using symbolic elements of brewing culture such as wine jars and millet, paired with displays of tribal specialty crafts and lifestyle selections, allowing visitors to feel the brewing culture. Meanwhile, the selected souvenir was the alianthus prickly ash chili sauce from the "Wuninang Multicultural Workshop." This delicacy, crafted through traditional pickling methods, is the perfect embodiment of the wisdom of "brewing" on the dining table.
From Dining Tables to Mountain Forests: Four Major Activities String Together the Longitudinal Valley Summer Journey The main event days on August 22 and 23 will continue the previous planning of six major themes, transforming the daily charm of the tribes into a sensory feast. Travelers can participate in the "Limited Wild Banquet" centered on the "Longitudinal Valley Starry Sky Dining Table," experience archery and traditional toys in the "Mountain and Wilderness Hunting Ground," handcraft fragrance diffuser bottles and woven nightlights in the "Aesthetic Home," or deeply appreciate the culinary wisdom of "Indigenous Brewing" that coexists with time through fermented rice experiences and bamboo-scented coffee DIY in the "Mumu Kitchen." At the "Valley Stage," visitors can also enjoy abundant content such as tribal song and dance performances, paired with the "Selected Market" that gathers various tribal vendors, allowing tourists to roam the Longitudinal Valley and feel the charm of Hualien-Taitung tribal culture. Experience tickets for the August 22 and 23 event days have officially gone on sale, and tickets for the corporate wild banquet sessions on August 20 and 21 will officially be sold starting June 5. This summer, the "2026 East Longitudinal Valley Festival" once again invites travelers to step into Hualien and Taitung, and embark on an in-depth journey combining cuisine, music, dance, and cultural exchange amidst the valley breeze and tribal passion.
More detailed information will continue to be announced on the National Scenic Area 's official website, the official social media platforms of the festival, and the event website. Please stay tuned.
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